When it comes to consumer experience, packaging is the first contact. Not only is it a key tool to attract attention, to surprise, or to help us stand out from the competition, but it also manages to change our perception of the product itself.
Our main objective in designing a container, a label or even a box or display is to reinforce that link and trust between brand and consumer and the best way to do that is to build a design which is consistent with the brand identity present on the shelves.